Hoi!
I’m Aishwarya
A UX/UI Designer based out of the Netherlands with 4 years of experience in designing mobile and web interfaces for B2B SaaS enterprise applications.
About.
I currently work as Product Designer ll at Crunchr, Amsterdam - crafting experiences for organizations to gain insights into their workforce, thus empowering people analysts, HR and leadership to take better people decisions based on data driven insights.
Having worked mostly in scale ups I’ve grown to navigate ambigious business problems, work towards clarity and create experiences that add value both to business and users, all while being super pragmatic about tech possibilities.
What I do.
A mix of Product, UX and UI. I’d say I’ve grown to incline towards early stages of product development.
I’m usually closely working with PMs understanding what’s critical to business.
Influencing product roadmap with the Product team
Running design guild
Harmonizing design system components
High fidelity design
Scoping milestones with PMs
Collaborating in 3 legged stool (PM + Product Designer + EM)
End to end design thinking and delivery
Usability testing
Cross collaborating with CS, Sales & Marketing
Areas I’ve designed so far.
Mostly everything to do with data.
B2B SaaS enterprise
Data visualizations
Field service management
HR analytics platform
Data security
The work.
Designing the foundations of dashboard builder for HR experts
HR experts relied on Customer success teams to create dashboards and reports for them. We launched a MVP version of Stories, allowing customers to create their own stories and dashboard.
Improving the usability of the dashboard builder
Making the stories interface user friendly so that external creators i.e customers would be able to configure their own dashboards.
What peers have to say!
“Aishwarya started with us as an UI/UX intern and did an excellent job. She was significantly involved in the initial product design and has also made a very positive contribution to our team alongside her work. Due to her good performance, we later offered her a full-time role”
Tom Chenna,
CEO & Co founder, Mainteny
“Aish ensures that she gets many views from internal and external stakeholders to ensure that she has a clear picture of the job to be done and the pains and gains. She is also able to make a complex problem manageable, as she did with the widget system.”
Davina Erasmus,
VP of Product, Crunchr
“One of the highlights of this past year has been all your work towards creating a beautiful and intuitive page creator, from advising about widget responsiveness and designing the grid, to creating the actions toolbar and theme creator. Your designs have already proven to be effective and simple to use”
Stephen Smith,
Product Manager, Crunchr